Suspension of Managerial Decisions in Relation to the Risks in the Business

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Brankica Todorović


This paper analyzes the importance of the elasticity of managerial decisions in different territories on the example of Coca-Cola Hellenic Group (CCH Group). Suspension of managerial decisions is an important part of the product life cycle. Previous studies have indicated the price elasticity different approaches depending on the life cycle stage through which the product moves.

Bearing in mind the business risks and “sensitivity” consumer prices, CCH Group 's own market divided into three segments: the country in which the sale has been established, developing and emerging countries. On the basis of this division is made portfolio marketing mix, in order to find "the right product at the right time in the right location at the right price".

In addition to achieving the economic benefits to the countries it operates in, the company generates direct, indirect and induced impact on economic development.


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