Improving Entrepreneural Marketing Learning: A Study of Business Graduates, Pakistan
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Sep 27, 2017
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Abstract
This research aims to investigate the desire of students to be an entrepreneur with respect to the two dimensions of entrepreneurial mindset & satisfaction with entrepreneurial marketing issues i.e. variables using model in department of business administration of university of Sargodha.
Investigation was executed on 130 suitable responses. Reliability of scale was tested by means of Cronbach’s Alpha statistic. Correlation investigation was done to study the association among entrepreneurial mindset & satisfaction with entrepreneurial marketing issues (independent variables) and desire to be an entrepreneur. Additionally Regression investigation was done to examine hypothesis.
The statistical examination of the study discovered that there is a significant & positive relation among entrepreneurial mindset & desire to be an entrepreneur. Further this research reveals that satisfaction with entrepreneurial marketing issues has greater impact on student’s desire to be an entrepreneur. The study has payed attention on the students of business department. Extra investigation is desired at different department’s level with an increased sample size that will help in increasing its generalizability.
This research shows that by giving greater focus on satisfaction with entrepreneurial marketing issues, will ultimately lead to the student’s desire to be an entrepreneur. Training & knowledge of entrepreneurial marketing would make students competent for new startups.
This investigation is the pioneer that studies the desire to be an entrepreneur from student’s perspective in Pakistan.
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References
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[34] Peeterman, N.E. and Kenedy, J. 2003. “Enterprise education: influencing students’ perceptions of entrepreneurship.” Entrepreneurship Theory and Practice, 28(2): 129-44.
[35] Peltir, J.W., Scovotti, C. and Pointer, L. 2008. “The role the Collegiate American Marketing Association plays in professional and entrepreneurial skill development.” Journal of Marketing Education, 30(1): 47-56.
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[39] Schle, R.P., Curren, M.T., Karich, K.R. and Kiesler, T. 2007.“Perception bias among Undergraduate business students by major.” Journal of Education for Business, 82(3): 169-77.
[40] Shaaw, E. 2004. “Entrepreneurial marketing: the growth of small firms in the new economic era.” International Small Business Journal, 22(1): 110-12.
[41] Shinar, R., Pruett, M. and Toney, B. 2009. “Entrepreneurship education: attitudes across Campus.” Journal of Education for Business, 84(3): 151-9.
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[45] Vaan Eeden, S., Louw, L. and Venter, D. (2005), “Entrepreneurial traits of undergraduate Commerce students: a three-country comparison.” Management Dynamics, 14(3):. 26-43.
[46] Vincet, P.S. and Faarlow, S. 2008.“Start-a-business: an experiment in education through Entrepreneurship”, Journal of Small Business and Enterprise Development, 15(2): 274-88.
[47] Watkinns, T.A., Russo, M.J. and Ochs, J.B. 2008. “Can students in technology entrepreneurship courses help foster start-ups by the unemployed?.”Journal of Small Business and Enterprise Development, 15(2): 348-64.
[48] Wie, K.H.L. 2004. “A problem-based learning approach in entrepreneurship education: promoting authentic entrepreneurial training.” International Journal of Technology Management, 28(7/8): 685-701.
[2] Annderseck, K. 2004. “Institutional and academic entrepreneurship: implications for university governance and management.” Higher Education in Europe, 29(2): 193-200.
[3] Bampus, M.A. and Barton, G. 2008. “Chapters in the life of an entrepreneur: a case study.” Journal of Education for Business, 83(5): 302-8.
[4] Bllock, Z. and Stumph, S.A. 1992. “Entrepreneurship education research: experience and Challenges”, in Section, D.L. and Kasarda, J.D. (Eds), the State of the Art of Entrepreneurship, PWS-Kent Publishing, Boston, MA, pp. 17-45
[5] Boosma, N., Acs, Z.J., Autio, E., Coduras, A. and Levie, J. 2008. “Global entrepreneurship monitor: 2008 executive report”, available at: www.gemconsortium.org (accessed 3 June 2010).
[6] Chenn, C.C., Greene, P.G. and Crick, A. 1998. “Does entrepreneurial self efficacy distinguish entrepreneurs from managers?.” Journal of Business Venturing, 13(4): 295-316.
[7] Coox, L.W., Mueller, S.L. and Moss, S.E. 2002. “The impact of entrepreneurship education on entrepreneurial self-efficacy.” International Journal of Entrepreneurship Education, 1(1): 229-45.
[8] Delmaar, F. and Shanne, S. 2003. “Does business planning facilitate the development of new ventures?.” Strategic Management Journal, 24(12): 1165-85.
[9] Dicksun, P.H., Solomon, G.T. and Weaver, K.M. 2008. “Entrepreneurial selection and success: does education matter?.” Journal of Small Business and Enterprise Development, 15(2): 239-58.
[10] Fooster, J. and Lin, A. 2003. “Individual differences in learning entrepreneurship and their Implications for web-based instruction in e-business and e-commerce.” British Journal of Education Technology, 34(4): 455-65.
[11] Fraank, H., Lueger, M. and Korunka, C. 2007. “The significance of personality in business Start-up intentions, start-up realization and business success.” Entrepreneurship and Regional Development, 19(3):. 227.
[12] Gibs, A.A. 2002. “In pursuit of a new ‘enterprise’ and ‘entrepreneurship’ paradigm for learning: creative destruction, new values, new ways of doing things and new combinations of knowledge.” International Journal of Management Review, 4(3): 233-69.
[13] Gormaan, G., Hanlon, D. and King, W. 1997. “Some research perspectives on entrepreneurship education, enterprise education and education for small business management: a ten-year review.” International Small Business Journal, 15(3): 56-78.
[14] Kiirby, D.A. 2004. “Entrepreneurship education: can business schools meet the challenge?.” Education þ Training, 46(8/9): 510-19.
[15] Kocaak, A. and Abimboola, T. 2009. “The effects of entrepreneurial marketing on born global performance.” International Marketing Review, 26(4/5): 439-52.
[16] Honnig, B. 2004. “Entrepreneurship education: toward a model of contingency-based business planning.” Academy of Management Learning and Education, 3(3): 258-73.
[17] Hoolt, D.T., Rutherford, M.W. and Clohessy, G.R. 2007. “Corporate entrepreneurship: an empirical look at individual characteristics, context, and process.” Journal of Leadership and Organizational Studies, 13(4): 40-54.
[18] Kooh, H. C. 1996. “Testing Hypotheses of Entrepreneurial Characteristics: A Study of Hong Kong MBA Students.” Journal of Managerial Psychology, 11(3): 12-25.
[19] Kroeger, N.F. and Caarsrud, A.L. 1993. “Entrepreneurial intentions: applying the theory of planned behavior.” Entrepreneurship and Regional Development, 5(3): 315-30.
[20] Lodish, L.M., Morgan, H. and Kallianpur, A. 2001. Entrepreneurial Marketing: Lessons from Wharton’s Pioneering MBA Course. York: John Wiley & Sons, Inc.
[21] Loodish, L.M., Morgan, H. and Archambeau, S. 2007. Marketing that Works: How Entrepreneurial Marketing Can Add Sustainable Value to Sixed Company. Upper Saddle River: Wharton School Publishing/Pearson Education, Inc.
[22] Matlay, H. 2006. “Researching entrepreneurship and education. Part 2: What is Entrepreneurship education and does it matter?.” Education þ Training, 48(8/9): 704-18.
[23] Maatlay, H. 2008. “The impact of entrepreneurship education on entrepreneurial outcomes.” Journal of Small Business and Enterprise Development, 15(2) 382-96.
[24] Matlay, H. 2009. „Entrepreneurship education in the UK: a critical analysis of stakeholder involvement and expectations.“ Journal of Small Business and Enterprise Development, 16(2), 355-368.
[25] Mars, M.W. and Garison, S. 2009. “Socially-oriented ventures and traditional entrepreneurship education models: a case review.” Journal of Education for Business, 84(5): 290-6.
[26] McGe, J.E., Peterson, M., Mueller, S.L. and Sequeira, J.M. 2009. “Entrepreneurial self-efficacy: refining the measure.” Entrepreneurship Theory and Practice, 33(4): 965-88.
[27] Miclea, M. 2004. „Learning to do’ as a pillar of education and its links to entrepreneurial studies in higher education: European contexts and approaches.” Higher Education in Europe, 29(2): 221-31.
[28] Milman, C. and Maatlay, H. 2008. “Entrepreneurship education in China: a case study Approach.” Journal of Small Business and Enterprise Development, 15(5): 802-15.
[29] Moris, M., Schindehutte, M. and La Forge, R.W. 2002. “Entrepreneurial marketing: a construct for integrating emerging entrepreneurship and marketing perspectives.” Journal of Marketing Theory and Practice, 10(4): 1-18.
[30] Mitchel, G.R. 2007. “Instill the entrepreneurial mindset”, Research Technology Management, 50(6): 11-13.
[31] Mubarka. K, Yousaf. U., and Altaf, M. 2012. Entrepreneurial Attributes Among Postgraduate Students of Pakistani Universities. Journal of Women's Entrepreneurship and Education, 3-4: 86-101.
[32] Mueler, S.L. and Thomus. A. S. 2001. “Culture and Entrepreneurial Potential: A Nine Country Study of Locus of Control and Innovativeness.” Journal of Business Venturing, 16: 51-75.
[33] Nabi, G., Holden, R. and Walmsley, A. 2006. “Graduate career-making and business start-up: a literature review.” Education þ Training, 48(5): 373-85.
[34] Peeterman, N.E. and Kenedy, J. 2003. “Enterprise education: influencing students’ perceptions of entrepreneurship.” Entrepreneurship Theory and Practice, 28(2): 129-44.
[35] Peltir, J.W., Scovotti, C. and Pointer, L. 2008. “The role the Collegiate American Marketing Association plays in professional and entrepreneurial skill development.” Journal of Marketing Education, 30(1): 47-56.
[36] Rapooso, M., do Paco, A. and Ferreira, J. 2008 “Entrepreneur’s profile: a taxonomy of attributes and motivations of university students.” Journal of Small Business and Enterprise Development, 15(2): 404-18.
[37] Robinsun, P.B., Stimpson, D. V., Huefner, J. C. and Hunt, H. K. 1991. “An Attitude Approach to the Prediction of Entrepreneurship.” Entrepreneurship Theory and Practice, Vol. Summer: 13-31.
[38] Saepherd, D.A. 2004. “Educating entrepreneurship students about emotion and learning from failure.” Academy of Management Learning and Education, 3(3): 274-87.
[39] Schle, R.P., Curren, M.T., Karich, K.R. and Kiesler, T. 2007.“Perception bias among Undergraduate business students by major.” Journal of Education for Business, 82(3): 169-77.
[40] Shaaw, E. 2004. “Entrepreneurial marketing: the growth of small firms in the new economic era.” International Small Business Journal, 22(1): 110-12.
[41] Shinar, R., Pruett, M. and Toney, B. 2009. “Entrepreneurship education: attitudes across Campus.” Journal of Education for Business, 84(3): 151-9.
[42] Small Business Administration Office of Advocacy. 2009. “The small business economy: a report to the President”, available at: www.sba.gov/advo/research/sb_econ2008.pdf (accessed 20 July 2010).
[43] Taan, S.S. and Ngg, C.K.F. 2006. “A problem-based learning approach to entrepreneurial Education.” Education þ Training, 48(6): 416-28.
[44] US News & World Reports. 2009. “Best business schools specialty rankings: entrepreneurship”, available at: http://grad-schools.usnews.rankingsandreviews.com/best-graduate-schools/ top-business-schools/entrepreneurship (accessed 21 July 2010).
[45] Vaan Eeden, S., Louw, L. and Venter, D. (2005), “Entrepreneurial traits of undergraduate Commerce students: a three-country comparison.” Management Dynamics, 14(3):. 26-43.
[46] Vincet, P.S. and Faarlow, S. 2008.“Start-a-business: an experiment in education through Entrepreneurship”, Journal of Small Business and Enterprise Development, 15(2): 274-88.
[47] Watkinns, T.A., Russo, M.J. and Ochs, J.B. 2008. “Can students in technology entrepreneurship courses help foster start-ups by the unemployed?.”Journal of Small Business and Enterprise Development, 15(2): 348-64.
[48] Wie, K.H.L. 2004. “A problem-based learning approach in entrepreneurship education: promoting authentic entrepreneurial training.” International Journal of Technology Management, 28(7/8): 685-701.