Empowerment Through Women Entrepreneurship A Case from the Beauty Salon Sector in Sri Lanka

Abstract

The purpose of the current study was to explore the conditions of empowerment among women entrepreneurs in the beauty salon sector in Sri Lanka by shedding light on the specific challenges faced by women when initiating and developing an enterprise. Focus group discussions were used to create a colloborative platform for businesswomen to meet and exchange experiences on being entrepreneurial women. Twelve women entrepreneurs who own beauty salons in the outskirts of the capital city of Sri Lanka participated in the workshop. Sen's capability approach and Kabeer's empowerment framework was used to interpret the findings. The women in the study face many challenges such as difficulties in maintaining a healthy ork-life balance, ouble burden and tiresome multi-tasking. Research suggests that women's choice to become an entrepreneur enables them to achieve their practical and strategic gender needs. Nevertheless, too much focus on fulfilling practical gender needs limits the ability of women to fulfil their strategic gender needs. However, entrepreneurial agency has changed their status through improving the wellbeing of women, increasing the actual economic contribution, strengthning the economic security, through the ability to exercise the purchasing power to invest on children, sense of self-worth, value within their families and family welfare. The study will increase our understanding of women and their family ties and the challenges women face in multiple roles they play in a developing context like Sri Lanka.