Evaluating the Influence of Digital Technology on the Performance of Female-Owned Enterprises in Nigeria
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May 18, 2022
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Abstract
The strategic contributions of digital technology in the operations and performance of entrepreneurial ventures are a profound phenomenon, involving continual adaptation to a constantly evolving business environment. This paper examines the influence of digital technology on female-owned enterprises based on customers satisfaction in Federal Capital Territory (FCT), Abuja, Nigeria. Survey research was employed to derive primary data through the use of structured closed-ended questionnaires from 113 selected female-owned enterprises registered with NECA's Network of Entrepreneurial Women (NNEW). Adopting digital orientation, digital capability and digital transformation as dimensions of the digital technology which is the independent variable, multiple regression was used to measure its impact on customer satisfaction as the dependent variable. Findings revealed that the awareness of digitalisation does not suffice to influence business performance, but adopting and adapting to new technology is crucial in creating value addition to meet and exceed customers’ expectations. Conclusively, this research establishes the requisite for female-owned enterprises to embrace and exploit the vast potential and significant role that digital technology plays in the enhancement of business performance, for improved strategic competitive advantage and economic development.
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[38] Laaksonen, O., & Peltoniemi, M. 2018. “The essence of dynamic capabilities and their measurement.” International Journal of Management Reviews, 20(2), 184-205
[39] Lam, C., & Law, R. 2019. “Readiness of upscale and luxury-branded hotels for digital transformation.” International Journal of Hospitality Management, 79(1), 60-69.
[40] Levallet, N., and Chan, Y. E. 2018. “Role of digital capabilities in unleashing the power of managerial improvisation.” MIS Quarterly Executive, 17(1), 1-21
[41] Maiwald, M. 2020. “Integrated and networked systems and processes—a perspective for digital transformation in thermal process engineering.” ChemEngineering, 4(1), 15-24.
[42] Meena, M. M. R., & Parimalarani, G. 2020. “Impact of digital transformation on employment in banking sector.” International Journal of Scientific & Technology Research, 9, 4912-4916.
[43] Musah, A. 2017. “Benefits and challenges of bookkeeping and accounting practices of SMEs and its effect on growth and performance in Ghana.” Journal of Accounting-Business & Management. 24(2), 16-36.
[44] Nicoletta.F. 2018. ‘The effects of entrepreneurial orientation dimensions on performance in the tourism sector.” New England Journal of Entrepreneurship. 2(1), 22-44
[45] Nowicka, K. 2020. “Customer experience as the driving force for supply chains digital transformation.” European Journal of Economics and Business Studies, 6(1), 6-15.
[46] Oktaviani, L., & Mandasari, B. 2020. “Powtoon: a ddigital medium to optimize students' cultural presentation in ELT classroom.” Teknosastik, 18(1), 33-41.
[47] Ong, S. Y. Y., Habidin, N. F., Salleh, M. I., & Fuzi, N. M. 2020. “The relationship between women's entrepreneurship practice, ICT adoption, and business performance in Malaysia and Indonesia.” International Journal of Entrepreneurship and Small Business, 39(4), 530-547.
[48] Pergelova, A., Manolova, T., Simeonova Ganeva, R., & Yordanova, D. 2019. “Democratizing entrepreneurship? Digital technologies and the internationalization of female led SMEs.” Journal of Small Business Management, 57(1), 14-39.
[49] Plattfaut, R., Niehaves, B., Voigt, M., Malsbender, A., Ortbach, K., & Poeppelbuss, J. 2015. “Service innovation performance and information technology: An empirical analysis from the dynamic capability perspective.” International Journal of Innovation Management, 19(04), 155-183.
[50] Popovic-Pantic, S., Semenčenko, D., & Vasilic, N. 2020. “Digital technologies and the financial performance of female SMES in Serbia: The mediating role of innovation.” Economic Annals, 65(224), 53-81.
[51] Puolitaival, T., Kestle, L., & Kahkonen, K. 2018. “What's the real story around digital technologies in construction management?” 42nd AUBEA Conference, 251-258.
[52] Rai, A. 2019. “Digital Divide: How do women in South Asia respond?” International Journal of Digital Literacy and Digital Competence 10(1), 1-14.
[53] Riyanto, A., Primiana, I., & Azis, Y. 2018. “Disruptive technology: the phenomenon of FinTech towards conventional banking in Indonesia.” In IOP Conference Series: Materials Science and Engineering, 407(1), 12-104. https://iopscience.iop.org/article/10.1088/1757-899X/407/1/012104
[54] Sandberg, J., Mathiassen, L., and Napier, N. 2014. “Digital options theory for IT capability investment.” Journal of the Association for Information Systems, 15(7), 422-432
[55] Sharif, F. A., & Senin, A. A. 2020. “Innovation policy and triple helix model in Malaysia context: a literature review.” International Journal of Technological Learning, Innovation and Development, 12(2), 93-113.
[56] Sharma, R., & Kulshrestha, M. 2019. “Analysis of the inclination of young Indian women towards entrepreneurship: an empirical study of management students.” Sumedha Journal of Management, 8(1), 95-105.
[57] Shash, N., & Pshembayeva, D. 2019. “New paradigm of tourism industry modernization in the digital economy conditions.” Серия Экономическая, 129(3), 38-46.
[58] Siregar, M. F., & Sobari, N. 2021. “The effect of follower involvement and follower engagement on the intention of use of beauty product brands with variables mediation of trust, brands love and self connection.” International Journal of Business and Technology Management, 3(3), 54-69.
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