Evaluating the Influence of Digital Technology on the Performance of Female-Owned Enterprises in Nigeria
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Abstract
The strategic contributions of digital technology in the operations and performance of entrepreneurial ventures are a profound phenomenon, involving continual adaptation to a constantly evolving business environment. This paper examines the influence of digital technology on female-owned enterprises based on customers satisfaction in Federal Capital Territory (FCT), Abuja, Nigeria. Survey research was employed to derive primary data through the use of structured closed-ended questionnaires from 113 selected female-owned enterprises registered with NECA's Network of Entrepreneurial Women (NNEW). Adopting digital orientation, digital capability and digital transformation as dimensions of the digital technology which is the independent variable, multiple regression was used to measure its impact on customer satisfaction as the dependent variable. Findings revealed that the awareness of digitalisation does not suffice to influence business performance, but adopting and adapting to new technology is crucial in creating value addition to meet and exceed customers’ expectations. Conclusively, this research establishes the requisite for female-owned enterprises to embrace and exploit the vast potential and significant role that digital technology plays in the enhancement of business performance, for improved strategic competitive advantage and economic development.
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