Retail-based Women Entrepreneurship Entry Model through Small Business Orientation (SBO)
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Jun 27, 2022
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Abstract
Women entrepreneurship converged decades ago through the small business literature. However, the small business orientation (SBO) concept has not been thoroughly and consistently involved in the women entrepreneurship literature. Thus, the aim of the study was to evaluate the opinions of the retail small business women entrepreneurs to learn their entry model towards entrepreneurship practice in Bangladesh, opportunities, and threats, and the future direction of their business. The study was conducted on the in-depth interviews as well as participants and industry observation among the 20 women small retail entrepreneurs. The study constructs an entry model regarding retail-based women entrepreneurship from an emerging economy perspective. The outcomes of this research would play a great role in future research into the field of SBO and women entrepreneurship for emerging economies.
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References
References
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[3]. Akter, M., Rahman, M., &Radicic, D. (2019). Women entrepreneurship in international trade: Bridging the gap by bringing feminist theories into entrepreneurship and internationalization theories. Sustainability, 11(22), 6230.
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[6]. Begum, M., Sultana, T., & Islam, I. B. (2019). A Critical Overview on Women Entrepreneurship through Poultry farming in Bangladesh. Journal of Emerging Technologies and Innovative Research (JETIR), 6(6), 888-896.
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[26]. Jennings, J. E., & Brush, C. G. (2013). Research on women entrepreneurs: challenges to (and from) the broader entrepreneurship literature?. Academy of Management Annals, 7(1), 663-715.
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[28]. Kaya, H. D. (2021). Do Business-Friendly States Attract Female Entrepreneurs?. Journal of Women's Entrepreneurship and Education, (3-4), 1-21.
[29]. Khan, M. (2021). A critical analysis of Elon Musk’s leadership in Tesla motors. Journal of Global Entrepreneurship Research, 1-10.
[30]. Khan, M. R. (2019). Samson H. Chowdhury: a true entrepreneurial leader for Square Group. EuroMed Journal of Management, 3(2), 80-88.
[31]. Khan, M. R. (2020). Ethical business practice and short term earning intensity during the Covid-19 crisis in Bangladesh. International Journal of Financial, Accounting, and Management, 2(2), 79-93.
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[35]. Khan, M. R., Rana, S., & Hosen, M. I. (2022). Impact of trustworthiness on the usage of m-banking apps: A study on Bangladeshi consumers. Business Perspectives and Research, 10(2), 234-250.
[36]. Kogut, C. S., & Mejri, K. (2021). Female entrepreneurship in emerging markets: challenges of running a business in turbulent contexts and times. International Journal of Gender and Entrepreneurship, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJGE-03-2021-0052.
[37]. Liu, J., Hu, M., Zhang, H., & Carrick, J. (2019). Corruption and entrepreneurship in emerging markets. Emerging Markets Finance and Trade, 55(5), 1051-1068.
[38]. Lukić, R. (2012). Sustainable development of retail in Serbia. Revista de Management ComparatInternațional, 13(4), 574-586.
[39]. Mack, N. (2005). Qualitative research methods: A data collector’s field guide.
[40]. Mair, J., Wolf, M., &Seelos, C. (2016). Scaffolding: A process of transforming patterns of inequality in small-scale societies. Academy of Management Journal, 59(6), 2021-2044.
[41]. Malhotra, N., Nunan, D., & Birks, D. (2017). Marketing research: An applied approach. Pearson.
[42]. Matthews, B., & Ross, L. (2014). Research methods..sl: Pearson Higher Ed.
[43]. McKague, K., Wong, J., & Siddiquee, N. (2017). Social franchising as rural entrepreneurial ecosystem development: The case of Krishi Utsho in Bangladesh. The International Journal of Entrepreneurship and Innovation, 18(1), 47-56.
[44]. Mendy, J., & Rahman, M. (2019). Application of human resource management's universal model: An examination of people versus institutions as barriers of internationalization for SMEs in a small developing country. Thunderbird International Business Review, 61(2), 363-374.
[45]. Mishra, C. S., & Zachary, R. K. (2014). The Entrepreneurial Value Creation Theory. In The Theory of Entrepreneurship (pp. 253-292). Palgrave Macmillan, New York.
[46]. Moghadamzadeh, A., Ebrahimi, P., Radfard, S., Salamzadeh, A. and Khajeheian, D. (2020). Investigating the role of customer co-creation behavior on social media platforms in rendering innovative services. Sustainability, 12(17), p.6926.
[47]. Moudrý, D. V., &Thaichon, P. (2020). Enrichment for retail businesses: How female entrepreneurs and masculine traits enhance business success. Journal of Retailing and Consumer Services, 54, 102068.
[48]. Nancy Carter, R. N., Bryant-Lukosius, D., & Alba DiCenso, R. N. (2014). The use of triangulation in qualitative research. In Oncology nursing forum, Vol. 41(5), 545-547.
[49]. Philip, M. (2011). Factors affecting business success of small & medium enterprises (SMEs). Amity Global Business Review, 6(1), 118-136.
[50]. Pride, W. M., Hughes, R. J., Kapoor, J. R., Althouse, N. R., & Allan, L. A. (2020). Business. Nelson.
[51]. Radović-Marković, M. M. (2018). Female entrepreneurship opportunity: Home-based genealogy business. Journal of Women's Entrepreneurship and Education, (3-4), 20-33.
[52]. Runyan, R. C., &Covin, J. G. (2019). Small business orientation: A construct proposal. Entrepreneurship Theory and Practice, 43(3), 529-552.
[53]. Saad, S., Hoque, A. S. M. M., Siddiqui, B. A., Awang, Z., & Yili, D. (2019). Dynamic Agripreneur Ramification on Agri-firm Business Performance: A Study of Rural Development in Bangladesh. In International Postgraduate Research Conference (2 nd IPRC 2019), Universiti Sultan Zainal Abidin (UniSZA), Gong Badak Campus, Kuala Terengganu, Malaysia, December.
[54]. Urbano, D., Aparicio, S., &Audretsch, D. (2019). Twenty-five years of research on institutions, entrepreneurship, and economic growth: what has been learned?. Small Business Economics, 53(1), 21-49.
[55]. Vasileiou, K., Barnett, J., Thorpe, S., & Young, T. (2018). Characterising and justifying sample size sufficiency in interview-based studies: systematic analysis of qualitative health research over a 15-year period. BMC medical research methodology, 18(1), 1-18.
[56]. Vukovic, N., & Nevalennyi, M. (2021). Global Solar Energy Market and Female Entrepreneurship after the Covid-19 Pandemic. Journal of Women's Entrepreneurship and Education, (3-4), 22-41.
[57]. Wales, W. J., Covin, J. G., &Monsen, E. (2020). Entrepreneurial orientation: The necessity of a multilevel conceptualization. Strategic Entrepreneurship Journal, 14(4), 639-660.
[58]. Welsh, D. H., Botero, I. C., Kaciak, E., & Kopaničová, J. (2021). Family emotional support in the transformation of women entrepreneurs. Journal of Business Research, 137, 444-451.
[59]. Williams Jr, R. I., Smith, A., R Aaron, J., C Manley, S., & C McDowell, W. (2020). Small business strategic management practices and performance: A configurational approach. Economic research-Ekonomskaistraživanja, 33(1), 0-0.
[60]. World Trade Organization. (2016) Leveling the Trading Field for SMEs; WTO Publications: Geneva, Switzerland, Retrieved from, https://www.wto.org/english/res_e/booksp_e/world_trade_report16_e.pdf.
[61]. Xi, G., Block, J. H., Lasch, F., Robert, F., &Thurik, R. (2017). Mode of entry into hybrid entrepreneurship: new venture start-up versus business takeover.
[62]. Yadav, V., &Unni, J. (2016). Women entrepreneurship: research review and future directions. Journal of Global Entrepreneurship Research, 6(1), 1-18.
[1]. Achakpa, P., &Radović-Marković, M. (2018). Employment women through entrepreneurship development and education in developing countries. Journal of Women's Entrepreneurship and Education, (1/2), 17-30.
[2]. Adom, K., &Anambane, G. (2019). Understanding the role of culture and gender stereotypes in women entrepreneurship through the lens of the stereotype threat theory. Journal of Entrepreneurship in Emerging Economies, 12(1), 100-124.
[3]. Akter, M., Rahman, M., &Radicic, D. (2019). Women entrepreneurship in international trade: Bridging the gap by bringing feminist theories into entrepreneurship and internationalization theories. Sustainability, 11(22), 6230.
[4]. Al Ahad, A., & Khan, M. R. (2020). Exploring the mediating effect of demographic attributes on the relationship between employee engagement and organizational citizenship behavior. International Journal of Management and Sustainability, 9(1), 11-23.
[5]. Alves, M. F. R., Galina, S. V. R., Macini, N., Carvalho, L. C., & Costa, T. (2017). Internationalization and innovation in nascent companies: does gender matter?. Journal of Small Business and Enterprise Development, 24(4), 887-905.
[6]. Begum, M., Sultana, T., & Islam, I. B. (2019). A Critical Overview on Women Entrepreneurship through Poultry farming in Bangladesh. Journal of Emerging Technologies and Innovative Research (JETIR), 6(6), 888-896.
[7]. Brush, C. G., Greene, P. G., & Welter, F. (2020). The Diana project: a legacy for research on gender in entrepreneurship. international journal of Gender and Entrepreneurship, 12(1), 7-25
[8]. Cao, H. J., Li, X., Li, X. L., Ward, L., Xie, Z. G., Hu, H., & Liu, J. P. (2020). Factors influencing participant compliance in acupuncture trials: An in-depth interview study. PloS one, 15(4), e0231780.
[9]. Chowdhury, F. N. (2017). A study of entrepreneurship development in Bangladesh: Pros and cons. Journal of Asian Scientific Research, 7(1), 1.
[10]. Clark, K., & Ramachandran, I. (2019). Subsidiary entrepreneurship and entrepreneurial opportunity: an institutional perspective. Journal of International Management, 25(1), 37-50.
[11]. Covin, J. G., & Wales, W. J. (2019). Crafting High-Impact Entrepreneurial Orientation Research: Some Suggested Guidelines. Entrepreneurship Theory and Practice, 43(1), 3-18.
[12]. DCCI. (2013). Handbook of Entrepreneurship Development, DCCI in association with Bangladesh Bank, www.business.org.bd.
[13]. Dean, H., Larsen, G., Ford, J., &Akram, M. (2019). Female entrepreneurship and the metanarrative of economic growth: A critical review of underlying assumptions. International Journal of Management Reviews, 21(1), 24-49.
[14]. Douglas, E. J. (2013). Reconstructing entrepreneurial intentions to identify predisposition for growth. Journal of Business Venturing, 28(5), 633–651.
[15]. Ebrahimi, P., Salamzadeh, A., Gholampour, A., & Fekete-Farkas, M. (2021). SOCIAL NETWORKS MARKETINGAND HUNGARIAN ONLINE CONSUMER PURCHASE BEHAVIOR: THE MICROECONOMICS STRATEGIC VIEW BASED ON IPMA MATRIX. Academy of Strategic Management Journal, 20(4), 1-7.
[16]. Eijdenberg, E. L., Thompson, N. A., Verduijn, K., & Essers, C. (2019). Entrepreneurial activities in a developing country: an institutional theory perspective. International Journal of Entrepreneurial Behavior & Research, 25(3), 414-432.
[17]. Ferdousi, F., & Mahmud, P. (2019). Role of social business in women entrepreneurship development in Bangladesh: perspectives from NobinUdyokta projects of Grameen Telecom Trust. Journal of Global Entrepreneurship Research, 9(1), 1-21.
[18]. Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking qualitative rigor in inductive research: Notes on the Gioia methodology. Organizational research methods, 16(1), 15-31.
[19]. Goerzig, D., &Bauernhansl, T. (2018). Enterprise architectures for the digital transformation in small and medium-sized enterprises. Procedia Cirp, 67, 540-545.
[20]. Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2017). Entrepreneurship. McGraw-Hill Education.
[21]. Hoque, A. S. M. M., Siddiqui, B. A., Awang, Z. B., & Baharu, S. M. A. T. (2018). Exploratory factor analysis of Entrepreneurial orientation in the context of Bangladeshi small and medium Enterprises (SMEs). European Journal of Management and Marketing Studies.
[22]. Hossain, S. K., & Khan, M. R. (2019). Journal of Business School. JOURNAL BUSINESS OF SCHOOL, 40.
[23]. Hossain, S. K., Khan, M. R., & Haque, M. M. (2018). Corporate voluntary disclosure practices and its association with corporate attributes: an empirical investigation of listed and non-listed commercial banks in Bangladesh. International Journal of Managerial and Financial Accounting, 10(4), 331-351.
[24]. Islam, M. A., Jantan, A. H., Hunt, A., Rahman, M. F., & Abdullah, M. M. (2019). Exploration of barriers faced by female graduate entrepreneurs in Bangladesh. Entrepreneurship and Sustainability Issues, 7(2), 1000.
[25]. Islam, M. A., Khan, M. A., Obaidullah, A. Z. M., &Alam, M. S. (2011). Effect of entrepreneur and firm characteristics on the business success of small and medium enterprises (SMEs) in Bangladesh. International Journal of Business and Management, 6(3), 289.
[26]. Jennings, J. E., & Brush, C. G. (2013). Research on women entrepreneurs: challenges to (and from) the broader entrepreneurship literature?. Academy of Management Annals, 7(1), 663-715.
[27]. Karami, M., & Tang, J. (2019). Entrepreneurial orientation and SME international performance: The mediating role of networking capability and experiential learning. International Small Business Journal, 37(2), 105-124.
[28]. Kaya, H. D. (2021). Do Business-Friendly States Attract Female Entrepreneurs?. Journal of Women's Entrepreneurship and Education, (3-4), 1-21.
[29]. Khan, M. (2021). A critical analysis of Elon Musk’s leadership in Tesla motors. Journal of Global Entrepreneurship Research, 1-10.
[30]. Khan, M. R. (2019). Samson H. Chowdhury: a true entrepreneurial leader for Square Group. EuroMed Journal of Management, 3(2), 80-88.
[31]. Khan, M. R. (2020). Ethical business practice and short term earning intensity during the Covid-19 crisis in Bangladesh. International Journal of Financial, Accounting, and Management, 2(2), 79-93.
[32]. Khan, M. R., & Roy, S. K. (2022). Do primary HR functions model work in emerging economies? Sustainable compact perspective for Bangladeshi RMG industry. Review of International Business and Strategy, (ahead-of-print).https://doi.org/10.1108/RIBS-04-2021-0065.
[33]. Khan, M. R., & Sharma, K. (2020). Purchase preferences and buying influences on religious occasions. FIIB Business Review, 9(3), 216-227.
[34]. Khan, M. R., Hossain, S. K., & Rabbi, M. M. I. (2018). The Strategic Environment Analysis of Islami Bank Bangladesh Limited (IBBL). IIUM Journal of Case Studies in Management, 9(1), 28-41.
[35]. Khan, M. R., Rana, S., & Hosen, M. I. (2022). Impact of trustworthiness on the usage of m-banking apps: A study on Bangladeshi consumers. Business Perspectives and Research, 10(2), 234-250.
[36]. Kogut, C. S., & Mejri, K. (2021). Female entrepreneurship in emerging markets: challenges of running a business in turbulent contexts and times. International Journal of Gender and Entrepreneurship, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJGE-03-2021-0052.
[37]. Liu, J., Hu, M., Zhang, H., & Carrick, J. (2019). Corruption and entrepreneurship in emerging markets. Emerging Markets Finance and Trade, 55(5), 1051-1068.
[38]. Lukić, R. (2012). Sustainable development of retail in Serbia. Revista de Management ComparatInternațional, 13(4), 574-586.
[39]. Mack, N. (2005). Qualitative research methods: A data collector’s field guide.
[40]. Mair, J., Wolf, M., &Seelos, C. (2016). Scaffolding: A process of transforming patterns of inequality in small-scale societies. Academy of Management Journal, 59(6), 2021-2044.
[41]. Malhotra, N., Nunan, D., & Birks, D. (2017). Marketing research: An applied approach. Pearson.
[42]. Matthews, B., & Ross, L. (2014). Research methods..sl: Pearson Higher Ed.
[43]. McKague, K., Wong, J., & Siddiquee, N. (2017). Social franchising as rural entrepreneurial ecosystem development: The case of Krishi Utsho in Bangladesh. The International Journal of Entrepreneurship and Innovation, 18(1), 47-56.
[44]. Mendy, J., & Rahman, M. (2019). Application of human resource management's universal model: An examination of people versus institutions as barriers of internationalization for SMEs in a small developing country. Thunderbird International Business Review, 61(2), 363-374.
[45]. Mishra, C. S., & Zachary, R. K. (2014). The Entrepreneurial Value Creation Theory. In The Theory of Entrepreneurship (pp. 253-292). Palgrave Macmillan, New York.
[46]. Moghadamzadeh, A., Ebrahimi, P., Radfard, S., Salamzadeh, A. and Khajeheian, D. (2020). Investigating the role of customer co-creation behavior on social media platforms in rendering innovative services. Sustainability, 12(17), p.6926.
[47]. Moudrý, D. V., &Thaichon, P. (2020). Enrichment for retail businesses: How female entrepreneurs and masculine traits enhance business success. Journal of Retailing and Consumer Services, 54, 102068.
[48]. Nancy Carter, R. N., Bryant-Lukosius, D., & Alba DiCenso, R. N. (2014). The use of triangulation in qualitative research. In Oncology nursing forum, Vol. 41(5), 545-547.
[49]. Philip, M. (2011). Factors affecting business success of small & medium enterprises (SMEs). Amity Global Business Review, 6(1), 118-136.
[50]. Pride, W. M., Hughes, R. J., Kapoor, J. R., Althouse, N. R., & Allan, L. A. (2020). Business. Nelson.
[51]. Radović-Marković, M. M. (2018). Female entrepreneurship opportunity: Home-based genealogy business. Journal of Women's Entrepreneurship and Education, (3-4), 20-33.
[52]. Runyan, R. C., &Covin, J. G. (2019). Small business orientation: A construct proposal. Entrepreneurship Theory and Practice, 43(3), 529-552.
[53]. Saad, S., Hoque, A. S. M. M., Siddiqui, B. A., Awang, Z., & Yili, D. (2019). Dynamic Agripreneur Ramification on Agri-firm Business Performance: A Study of Rural Development in Bangladesh. In International Postgraduate Research Conference (2 nd IPRC 2019), Universiti Sultan Zainal Abidin (UniSZA), Gong Badak Campus, Kuala Terengganu, Malaysia, December.
[54]. Urbano, D., Aparicio, S., &Audretsch, D. (2019). Twenty-five years of research on institutions, entrepreneurship, and economic growth: what has been learned?. Small Business Economics, 53(1), 21-49.
[55]. Vasileiou, K., Barnett, J., Thorpe, S., & Young, T. (2018). Characterising and justifying sample size sufficiency in interview-based studies: systematic analysis of qualitative health research over a 15-year period. BMC medical research methodology, 18(1), 1-18.
[56]. Vukovic, N., & Nevalennyi, M. (2021). Global Solar Energy Market and Female Entrepreneurship after the Covid-19 Pandemic. Journal of Women's Entrepreneurship and Education, (3-4), 22-41.
[57]. Wales, W. J., Covin, J. G., &Monsen, E. (2020). Entrepreneurial orientation: The necessity of a multilevel conceptualization. Strategic Entrepreneurship Journal, 14(4), 639-660.
[58]. Welsh, D. H., Botero, I. C., Kaciak, E., & Kopaničová, J. (2021). Family emotional support in the transformation of women entrepreneurs. Journal of Business Research, 137, 444-451.
[59]. Williams Jr, R. I., Smith, A., R Aaron, J., C Manley, S., & C McDowell, W. (2020). Small business strategic management practices and performance: A configurational approach. Economic research-Ekonomskaistraživanja, 33(1), 0-0.
[60]. World Trade Organization. (2016) Leveling the Trading Field for SMEs; WTO Publications: Geneva, Switzerland, Retrieved from, https://www.wto.org/english/res_e/booksp_e/world_trade_report16_e.pdf.
[61]. Xi, G., Block, J. H., Lasch, F., Robert, F., &Thurik, R. (2017). Mode of entry into hybrid entrepreneurship: new venture start-up versus business takeover.
[62]. Yadav, V., &Unni, J. (2016). Women entrepreneurship: research review and future directions. Journal of Global Entrepreneurship Research, 6(1), 1-18.