Gendered Aspect of Entrepreneurial Orientation: The Role of Mindfulness

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Deepti Prakash
Meenakshi Bisla
Twinkle Arora


A developing country like India, has realized the vital role of Entrepreneurship for economic growth and mindfulness is very crucial for becoming a successful entrepreneur. The paper examines the relationship of mindfulness with Entrepreneurial orientation and all of its dimensions. The data was collected from working professionals using purposive sampling technique. MANOVA is performed to measure the impact of independent variables (gender, thought of doing business and level of mindfulness) on dependent variable i.e., Entrepreneurial Orientation, Innovativeness, Proactiveness and Risk. Firstly, the results conclude that interaction among combination of mindfulness, thought of doing business and gender variables have impact on combined entrepreneurial orientation. Secondly, it is found that mindful females who have thought of doing their own business have stronger entrepreneurial orientation. Presence of more women at leadership roles will contribute to business growth, thus such talent must be educated and trained for the benefit of the organization and nation as a whole.

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Author Biographies

Deepti Prakash, Guru Gobind Singh Indraprastha university

Dr. Deepti Prakash has done her PhD and masters in Management. She is also certified for

advanced behavioural testing by GGSIP University. Her areas of teaching and research

interest include- Organizational Behaviour, Human Resource Management and

Entrepreneurship. She has published papers in journals and proceedings of national and

international repute. Presently she is working as Assistant Professor at University School of

Management Studies, Guru Gobind Singh Indraprastha University.

Twinkle Arora, Guru Gobind Singh Indraprastha university

Ms. Twinkle Arora has done her Bachelor’s in Commerce from University of Delhi and MBA from Guru Gobind Singh Indraprastha University. She is pursuing her PhD from University School of Management Studies in the field of social entrepreneurship.


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