Promoting Entrepreneurial Mindset for Successful Entrepreneurship An Innovative Approach in Entrepreneurship Education
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Abstract
The research argues that financial and educational barriers affect women entrepreneurs in small and medium-sized businesses where business expansion is one of the major concerns in planning a business. It is not easy to create business relationships and networking in a short time, needs a proper interactive environment through a platform. This study identified a variety of barriers facing entrepreneurs in entrepreneurship, particularly related to financial, educational and include regular operation, market information, commercial communication, and professional networking due to limited contribution of different financial and non-financial institutions. It collected primary data through interviews with entrepreneurs of four small and medium businesses where two are specialized in goods, i.e., boutique, catering, and others two are specialized in services, i.e., event management and consultancy. It contributes to the existing literature on women's entrepreneurship by revealing an innovative way of supporting entrepreneurship through financial institutions. The study offers solutions to improve business conditions by investigating some businesses of women entrepreneurs who received entrepreneurship education through a university collaborated financial institution named City Alo, a section of City Bank in Bangladesh to solve their entrepreneurship challenges.
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