Factors for Motivating Women in Small Business and Micro Enterprises

Main Article Content

S. Jagadees Pandi


The present study is an empirical in nature and examines the major motivational factor for business. The study has been conducted in Coimbatore District, India. The women entrepreneurs, who belong to Self Help Groups (SHG) are the sample respondents. A total of 450 sample respondents have been randomly selected and the analysis have been carried out across the field of activities of women entrepreneurs in small business and micro enterprises viz, Among the Ten motivational factors for choice, three emerged as high as than others. Some women deliberately have started the business as a means of supplementing income, whilst others eagerly anticipate for individual self achievement obtained from self employment. The women in small business and micro enterprises have become a strong driving force in today’s major concern of women empowerment. Many women entrepreneurs in the study have an average age of 40-60 as they are either settled as housewives or employees of business organisations. On the one hand their primary goal is to get monetary reward and on the other, they receive personal gratification as they are self-employed.

Article Details



[1] Botha. M, Nieman G.H and Van Vuumen (2006) “Evaluating the Women Entrepreneurship Training Programme: A South African Study” The International Indigenous Journal of Entrepreneurship, Vol 2, No1, October.
[2] Chitsike Colletah (2000) “Cultural as a Barrier to Rural Women’s Entrepreneurship; Experience from Zimbabwe”, Gender and Development, Vol 8, No 1, Pp 71-77.
[3] Francis M.Hill, Claire M.Leitch & Richard M.Harrison (2006) “Desperately Seeking Finance? The Demand for Finance by Women Owned and Led business”, Venture Capital, Vol, 8, No 2, April. pp 159-182.
[4] Greg Hundly (2000) “Male/Female Earning Differences in Self-employment: The Effects of Marriage, Children and the Household Division of Labour”, Industrial and Labour Relation Review, Vol 54, No 1, October.
[5] Gundry L.K.(2001) "The Ambitious Entrepreneurs: High Growth Strategies of Women Owned Enterprises", Journal of Business Venturing, Vol 16, No 4, September Pp 453-470.
[6] Grasmuck Sherri and Rosario Espinal (2000), “Market Success or Female Autonomy? Income, Ideology, and Empowerment among Micro entrepreneurs in the Dominican Republic”, Gender and Society, Vol. 14, No. 2, Pp. 231-255
[7] Heikki Haino (2006) “Use of Borrowed Start –up Capital and Micro Enterprise in Mexico. Existence of Liquidity constraints”, Portuguese Economic Journal., Vol 5, No 1, Pp1-30.
[8] Ingoid Verheul and Roy Thorik (2001) “Start-up Capital -Does Gender Matter”, Small Business Economics, Vol 16, pp329-35.
[9] International Labour Organisation (1998), Gender Issues in Micro-Enterprise Development: A Briefing Note, The International Small Enterprise Programme (ISEP), June.
[10] Loscocco K.A, Robinson A. J, Richard H. Hell and John. K. Allen (1991) “Gender and Small Business Success,” Social Force, Vol 70, No 1, September, Pp 65-85.
[11] Luis M.Shellon (2006) “Female Entrepreneurs, Work-Family Conflict and Venture Performance: New Insights into the Work-Family Interface,” Journal of Small Business Management, Vol 44, No 2, Pp285-297.
[12] Lee M.A & Michel S. Rendell (2001) “Self-Employment Disadvantage in the Working lives of Blacks and Females”, Population Research and Policy Review, Vol 20, Pp291-320.
[13] Muhammad Azam Roomi and Guy Parrot (2008) “Barriers to Development and Progression of Women Entrepreneurs in Pakistan” The Journal of Entrepreneurship, Vol 17, No 1, pp 59-72
[14] Nargundkar, Rajendra,(2003) “Marketing Research- Text and Cases”, Tata McGraw Hill, New Delhi, Pp.312 - 313.
[15] Robert. D. Hisrich and Candida Brush (1984)” The Women Entrepreneur Management Skills and Business Problem” Journal of Small Business Management, Vol 22, No 1, Pp 30-37