Female Medical Tourists' Enplanement Intentions and Airline Cabin Design in Developing Economies

Main Article Content

Juliet John Inyang
Felix John Eze
John Okiri Inyang
Bright Olufesobi
Tiwalade Mary Ighomuaye
Victory Udoh-King
Ekele Sunday Francis
Okuniyi Zakariyah Titilola


            The future of medical tourism in Africa is tied to travel and aviation plays a key role in propelling tourism across borders. This study examined the influence of cabin design on the enplanement intentions of female medical tourists in Africa. Data were obtained using an online semi-structured bi-lingual questionnaire. The survey data were analysed with R software. The Ordinary Least Square (OLS) regression analysis and Sobel, Aroian, and Goodman tests for mediation showed that three elements of seat design (backrest, seat pitch and legroom) had both direct and indirect effects on enplanement intention. This calls for diligent attention and efforts by airlines to remodel aircraft and redefine their services as regards cabin comfort for female medical tourists. This would give the airline an edge over competitors. As a multidisciplinary study, it sets the path towards the revival of the future of travel and tourism in Africa, post-pandemic.

Article Details

Author Biographies

Juliet John Inyang, Department of Marketing, University of Auckland, New Zealand

Assistant Lecturer


John Okiri Inyang, University of Calabar


Department of Economics, University of Calabar, Nigeria

Tiwalade Mary Ighomuaye, University of Lagos

Department of European Languages, University of Lagos, Nigeria

Victory Udoh-King, Caleb University, Nigeria

Department of Architecture, Caleb University, Nigeria

Ekele Sunday Francis, Federal University of Technology Minna, Nigeria

Department of Electrical and Electronics Engineering, Federal University of Technology Minna, Nigeria;

Omnicom Solutions, Huawei Subcontractor

Okuniyi Zakariyah Titilola, University of Ibadan, Nigeria

Department of Statistics, University of Ibadan, Nigeria


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