The Role of Artificial Intelligence in Empowering Women Entrepreneurs in the United Arab Emirates
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Abstract
In the recent era, artificial intelligence has entered the business sector by increasing business productivity, decision-making, and competitive advantage in markets for entrepreneurs. This is why the use of AI is a corresponding aspect of business activities across the globe. The study investigates the role of AI in supporting Emirati women entrepreneurs using mixed-method research. This approach allows research instruments like survey questionnaires and interviews to gain quantitative and qualitative insights. Using the convenience sampling procedure, quantitative data were gathered from 207 respondents, and interviews were conducted and analyses using descriptive and inferential statistics. The findings indicate that AI-powered automation enhances the effectiveness of operations, minimises bureaucracy, and fosters evidence-based decision-making. In addition, AI opens access to funding by simplifying credit analysis and investment prospects, thus eliminating conventional financing hurdles. AI-based learning solutions also enhance skills, giving women entrepreneurs the skills to manoeuvre flexible business environments. Moreover, AI-based market analytics delivers richer customer insights, allowing customized services and business growth. Despite these benefits, data privacy and technology adoption issues are still pertinent. The research finds that AI is a game-changing facilitator for women entrepreneurs, enabling business scale and limiting gender-based hindrances in entrepreneurship. The study’s policy implications underscore the imperative for inclusive AI adoption policy, focused training programs, and facilitating policies to achieve the fullest possible potential for AI in catalysing women’s business success.
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