Formulating Strategies for Empowering Women Fishery Entrepreneurs toward Sustainable Blue Entrepreneurship
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Abstract
This study develops a defensive strategy framework for women in the fisheries sector, focusing on their pursuit of sustainable blue entrepreneurship. The research employs a quantitative SWOT analysis, where data were collected through structured questionnaires, document reviews, and observations. Respondents evaluated internal and external factors using a Likert scale, and the results positioned women entrepreneurs in the defensive quadrant, highlighting the urgency of strategic responses to external threats and internal weaknesses. Findings emphasize three key dimensions: (1) resilience and vulnerability management to strengthen adaptive capacity, (2) social capital and collective action to reduce dependency and enhance cooperative power, and (3) adaptive co-management with quadruple helix collaboration, integrating community, academia, government, and private sector. These dimensions form a structured defensive strategy that ensures both survival and long-term sustainability. The novelty of this study lies in applying quantitative SWOT within a gender-sensitive framework for the blue economy. Practically, the results guide policymakers and stakeholders in empowering women entrepreneurs and reinforcing resilient coastal livelihoods.
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