Fashion Product Development Process with Reference to Women's Participation

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Milica Slijepčević
Karolina Perčić


The process of the development of new fashion clothing requires all actors in the process to invest tremendous effort in order for the right model to reach its customer at the right time and in the right place. Although the textile and leather processing industry in Serbia employs large number of people, little attention has been paid to fashion marketing, thus it is the subject of this paper as regards the process of the development of fashion products with reference to participation of women in this process, with the aim of presenting characteristics and specificities of the said, along with the results of the secondary research in relation to the subject mentioned.

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