Integration of Gender Aspects into Development of Knowledge Management System in The Entrepreneurial Organizations in Serbia

Main Article Content

Mirjana Radović Marković
Zorana Nikitović
Borko Somborac
Aleksandra Penjišević
Slađana Vujičić


For entrepreneurial organizations to be able to successfully develop the business strategy, it is necessary to provide optimal resources for unhindered growth, internal coherence, stability of organizational culture, and competitiveness in the market. At the heart of these processes are employees, who directly influence organizational outcomes with their daily efforts, ability, and thinking. Also, the improvement of business functions is necessary for the organization to be competitive with other organizations in the market. In this context, the effectiveness of knowledge management is one of the key aspects in ensuring the development of both individual and group performance. In today’s time of great challenges for entrepreneurs, managing the processes that provide knowledge to both employees and organizations can be a key aspect of business sustainability that is imperative in turbulent circumstances. The purpose of the study was to examine how organizational culture and gender aspects of employees should be put in the function of knowledge management system (KMS). In line with this, this paper attempts to examine the extent to which the processes of improving the knowledge of employees from a gender perspective in entrepreneurial organizations in Serbia are effectively managed. In order for women to realize a greater contribution in entrepreneurial organizations, it is imperative to stimulate the educational process by empowering both women and men to improve their well-being and participate actively in entrepreneurial organizations building. Authors pointed out that when technology and organizational culture are coupled with educational assistance and training, however, adoption improves, and benefits are greater. Finally, they concluded that statistical parameters explicitly show that there are no significant differences on any tested issue, between males and females. This means that their perspective is identical when it comes to the development and use of knowledge management in entrepreneurial organizations.

Article Details



[1] Arz, C. 2017. “Mechanisms of Organizational Culture for Fostering Corporate Entrepreneurship: A Systematic Review and Research Agenda.’’ Journal of Enterprising Culture, 25(4): 361–409.
[2] Cohen, J. W. 1988. Statistical Power Analysis for the Behavioral Sciences (2nd edn). Hillsdale, NJ: Lawrence Erlbaum Associates.
[3] Curcic M., Matejic I. 2021. “Upravljanje znanjem kao determinanta zadovoljstva poslom.’’ Trendovi u poslovanju, 9 (2): 64-67.
[4] Dimitrijevic M., Mijailovic S. 2021. “Financing higher education in function of the Serbian economic development.’’ International Review, 1-2: 172-181.
[5] Dreyer S., Werth, O., Olivotti, D., Guhr, N., Breitner, M. H. 2021. “Knowledge Management Systems for Smart Services: A Synthesis of Design Principles.’’ E-Service Journal, 13(2): 27–67.
[6] Endovitsky D. A., Tinyakova V. I., Morozova Natalia I., Karyagina T. V., Fedotova M. A. 2021. “Analysis of forming of the professional competence and the rational use of human capital in the digital economy.’’ International Review, 3-4: 130-136.
[7] Fischer, B., Salles-Filho, S., Zeitoum, C., Colugnati, F. 2022. “Performance drivers in knowledge-intensive entrepreneurial firms: a multidimensional perspective.’’ Journal of Knowledge Management, 26(5): 1342–1367.
[8] Harrison, R. T., Leitch, C. M., McAdam, M. 2020. “Woman’s entrepreneurship as a gendered niche: the implications for regional development policy.’’ Journal of Economic Geography, 20(4): 1041–1067.
[9] Ilic Đ. 2020. “Razumevanje faza i ciljeva procesa razvoja karijere u kontekstu uspešnog upravljanja karijerom.’’ Trendovi u poslovanju, 8(2): 49-56.
[10] Ivanović, M., Penjišević, A. 2019. Mudrost malih koraka – Upravljanje malim biznisima. Eurografika: Zvornik.
[11] Iyengar, K., Montealegre, R. 2021. “Knowledge Management System Use as a Key Driver of Professional and Organizational Cognitive Engagement.’’ Journal of the Association for Information Systems, 22(2): 490–511.
[12] Lai, J.-Y., Wang, J., Ulhas, K. R., Chang, C.-H. 2022. “Aligning strategy with knowledge management system for improving innovation and business performance.’’ Technology Analysis & Strategic Management, 34(4): 474–487.
[13] Lounsbury, M., Cornelissen, J., Granqvist, N., Grodal, S. 2019. “Culture, innovation and entrepreneurship.’’ Innovation: Organization & Management, 21(1):1–12.
[14] Melwani, R. 2018. “Entrepreneurship Development And Economic Development: A Literature Analysis.’’ Aweshkar Research Journal, 24(1): 124–149.
[15] Milanovic J., Nikitovic Z., Garabinovic D. 2020. “The impact of customer contact as part of the agricultural products distribution channel on the increase of the competitiveness of agricultural holdings.’’ Ekonomika poljoprivrede, 67(2): 359-375.
[16] Miličković, M., Miftah Alshafie, B. Z., Jevremović, M. 2021. “Uticaj Razvoja Preduzetništva i Liderstva Na Ekonomski Razvoj.’’ FBIM Transactions, 9(1): 70–80.
[17] Milojević A., Vujicic S., Nikitovic Z. Radovic Markovic M. 2021. “Women 's Entrepreneurship in Organic Production in Serbia.’’ Journal of Women's Entrepreneurship and Education, 3-4: 184-198.
[18] Petkovic N., Rapajic M. 2021. “Zadovoljstvo zaposlenih komunikacijom u organizaciji.’’ Ekonomika, 67(3): 39-61.
[19] Radovic Markovic M., Salamzadeh A., Vujicic S. 2019. “Selection of organization models and creation of competences of the employed people for the sake of competitiveness growth in global business environment.’’ International Review, 1-2: 64-71.
[20] Radovic Markovic M., Vujicic S., Nikitovic Z., Milojevic A. 2021. “Resilience for freelancers and self-employed.’’ Journal of Entrepreneurship and Business Resilience, Year IV 4(2): 30-36.
[21] Somborac, B., Penjišević, A., Lazović, I. 2022. “The Modern Paradigm of Adverse Working Conditions Impact on Serbian SMEs from Employees Perspective: Empirical and Statistical Findings.’’ In International Conference “New Technologies, Development and Applications” (pp. 1111-1118). Springer, Cham.
[22] Tošović-Stevanović, A., Bogdanović, D. 2018. “Youth Unemployment and Entrepreneurship in Serbia.’’ Megatrend Review, 15(3): 129–144.
[23] Tsareva N. A. 2021. “Employer brand and affective commitment of employees.’’ International Review, 3-4: 137-142.